The idea
The idea
BRANDINA, BAGS AND ACCESSORIES
THE SIMPLICITY OF A REVOLUTIONARY IDEA: BRINGING THE JOY, COLOR AND SPENSITIVITY OF THE FAMOUS SEA BED FABRIC INSIDE BAGS AND ACCESSORIES
BRANDINA the Original is the line of bags and accessories made from the fabric of the Italian Riviera's sea beds.
The idea was born during the creation by designer and photographer Marco Morosini of the photographic book "DIVIDIRIMINI" dedicated to the Adriatic Riviera and published in 2004 by Electa Mondadori.
The book tells the story of the Adriatic Riviera through the faces of Rimini's lifeguards. During the realization of the book he was struck by the ductility of the iconic fabric of the beach mattresses and decided to use it for the original covers of the book.
From there it was a short step: "In the fabric of the beach beds, I saw the beauty, the resistance and the possibility to create unique objects" says Marco, and so he decided to use it to create bags and accessories, enhancing them with an Italian craftsmanship.
In just a few years Brandina has become an icon of seaside design. The Brandina World encompasses over 50 years of tradition.
Brandina conveys the colours of the Italian beaches and the atmosphere you can breathe there.
Marco Morosini
Marco Morosini is an artist, designer and photographer. He studied at the ISIA Urbino in Italy and at the Fachhochschule Augsburg in Germany.
His works have been exhibited in Los Angeles, San Francisco, Miami and Milan. His works are characterised by line work, the power of colour and light. They consist mainly of photography, drawings and contemporary sculptures.
His universe is multiform and colourful, a manifestation of limitless creativity.
OUR PHILOSOPHY
Brandina enhances and exports the Italian beach culture in the world. Cheerfulness, positivity and the pleasure of "feeling good" are the cardinal principles of the Brandina philosophy, which offers a fun and quality product. The whole Brandina world is enclosed in the Brandina shops and in the e-commerce and with the customers a relationship is born that lasts over time and does not end with the purchase.
Wearing a Brandina bag means living an idea, a story and an exclusive way of facing life!
A STORY BORN IN ITALY IN THE 60S
The story of the Brandina fabric begins here: in the early 1960s, the Italian Riviera flourished: thanks to the economic boom, Italians stepped into the shoes of tourists for the first time. People enjoy the summer by the sea, the Adriatic beaches and the warmth of these places. The beaches become more colourful, multiplying the number of beach umbrellas and sunbeds.
The beach bed already has all the prerequisites to become the symbolic object of Italian bathing facilities: the first prototype of a beach bed was created in 1949. It's characteristics were perfected: the frame, initially made of wood, was then made of iron and finally of aluminium. The Brandina fabric abandons the cotton weave that it initially presented. Nylon (now used in both warp and weft) became a much more modern, resistant material: this is demonstrated by the fact that a Brandina used on the beach lasts on average 20 years.
A Brandina bag is the end result of an intense creative process. The inspiration for each texture comes from a work of art. A painting or a photograph serves as the chromatic basis for the development of a new colour. The artwork is enlarged to the point where it is broken down into pixels and the editing work begins: the composition starts to take shape. The composition begins to take shape. The colour of one line is replaced with another colour, some lines are enlarged, others thickened.
Sometimes you go in search of symmetry, other times you reject it. The desks of Brandina designers are flooded with dozens of spools of colored threads! The PC screens are the canvases on which to paint, the coloured threads the pigments for the tempera to be used.
So, from the impalpable pixels, we pass to the concreteness of the texture. The joint between warp and weft must be perfect to ensure the best chromatic performance. Once the composition of the fabric has been established and the first test sample has been approved, all that's left to do is to start weaving and imagine every bag in the Brandina catalogue dressed in new colours!
THE STYLE
BARBARA MARCOLINI
architect, is the stylist of BRANDINA the original and partner of designer Marco Morosini, both founders of the brand. She has succeeded in transferring her passion for architecture to Brandina's creations, a line of bags and accessories made from the fabric of beach beds from the Italian Riviera. Barbara experiments with, develops and indicates the styles of the brand. Her collections communicate positivity, light-heartedness, values and atmospheres that can be felt in the wonderful Italian holiday resorts. From the sea comes Brandina, functional, durable collections with a strongly recognisable character.
WELCOME TO THE WORLD OF COTS
THE ART OF SELLING A BAG
The Art of Selling a Bag explores the relationship between Design, Art and Industry. Art today is an abstract entity imprisoned in sterile white galleries, controlled by invisible gatekeepers and guarded by visible but hostile receptionists, their eyes fixed on their monitors.
Granarola Castle
The Castle of Granarola is the historic residence surrounded by nature just a stone's throw from the Adriatic Sea.
It takes its name from its function in Roman times: to store grain reserves in caves. Today a place of hospitality for guests from all over the world, it is reborn in respect of the history and aesthetics of the place, among oaks and fragrant laurels, glimpses of the sea and hills, as in a Renaissance painting by Piero della Francesca.