The Future is Us by Oliviero Toscani
On 28 May 2018, the new advertising campaign created by Oliviero Toscani for Brandina, a company founded in 2005 from an idea of the designer Marco Morosini, was presented in Milan.
It is precisely from this way of understanding and interpreting the "doing business" of Brandina and its founder that the campaign created by Oliviero Toscani takes its cue, which for Brandina tackles a difficult and highly topical issue.
Through the lens of Oliviero Toscani, the phenomenon of migration is presented in its value as an open opportunity, acquiring a positive dimension of renewal, of contribution of ideas, energy and creativity, as in the end meetings and crossings of cultures always are: "The future is us". History proves it: it is the peoples who still have the need and the courage to move, even at the cost of enormous sacrifices, who bring the future with them.
"The future is us" is also a warning and an invitation to become aware that we are always the architects of our destiny and that it is up to us to choose and determine our approach to life, with enthusiasm and energy. Oliviero Toscani's campaign for Brandina will be on air for summer 2018.
The collaboration with Oliviero Toscani is the tip of the iceberg of a series of activities that Brandina will be launching in the coming months, including "life-style" initiatives open to the public, collaborations and partnerships with different realities and a plan for commercial openings.
Watch the video
It is precisely from this way of understanding and interpreting the "doing business" of Brandina and its founder that the campaign created by Oliviero Toscani takes its cue, which for Brandina tackles a difficult and highly topical issue.
Through the lens of Oliviero Toscani, the phenomenon of migration is presented in its value as an open opportunity, acquiring a positive dimension of renewal, of contribution of ideas, energy and creativity, as in the end meetings and crossings of cultures always are: "The future is us". History proves it: it is the peoples who still have the need and the courage to move, even at the cost of enormous sacrifices, who bring the future with them.
"The future is us" is also a warning and an invitation to become aware that we are always the architects of our destiny and that it is up to us to choose and determine our approach to life, with enthusiasm and energy. Oliviero Toscani's campaign for Brandina will be on air for summer 2018.
The collaboration with Oliviero Toscani is the tip of the iceberg of a series of activities that Brandina will be launching in the coming months, including "life-style" initiatives open to the public, collaborations and partnerships with different realities and a plan for commercial openings.
Watch the video
Watch the video of the conference